The Institute of Management Accountants is partnering with publisher John Wiley & Sons, Inc. on co-branding, distribution, product enhancements and innovation for the IMA’s Certified Management Accountant Learning System exam prep set of products.
Wiley, which publishes some of the leading management and financial accounting textbooks and professional learning titles, will begin selling the CMA LS suite of products later this year.
Featuring a two-part exam program, the IMA’s CMA credential represents a rigorous assessment for accounting and finance career professionals. Through the new partnership, Wiley will publish and market IMA’s CMA LS product line through its global multi-channel sales distribution system and leverage the publisher’s innovative delivery options, including mobile applications.
“IMA and Wiley have worked together successfully in the past in different capacities and we’re pleased to bring this relationship to the next level,” said IMA president and CEO Jeff Thomson in a statement. “The partnership will enable greater awareness and adoption of the CMA certification program in the U.S. and around the world.”
Recent data from the 2012-13 edition of the U.S. Bureau of Labor Statistics’ Occupational Outlook Handbook projects 16 percent growth in employment for accountants from 2010 to 2020. With Wiley’s global footprint, combined with IMA’s network of more than 65,000 members, the two organizations hope to build a partnership that will benefit the growing accounting profession.
“This strategic partnership aligns with Wiley’s objective to provide professionals with high-quality products and services that enhance their professional lives,” said Wiley vice president and publisher David Pugh. “Further, this relationship aligns with our interest in supporting and expanding the accounting profession.”
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