Intuit, which is ramping up an aggressive expansion of its product line for small businesses, is also jumping into the financial planning market.

In November, the company plans to release PortfolioMinder, a Web-based system that will be available for an annual subscription of $1,800. The system is designed for independent financial advisors with fewer than 100 clients.

The program was outlined by Peter Karpas, vice president and general manager of the Quicken Solutions Group, at Intuit's recent annual investor day. The application is the first of what was described as six potential offerings for automating advisor's workflows.PortfolioMinder enables advisors to collect and manage clients' investment data and view their client lists, assets under management, and all portfolios that have a particular security. Advisors can also give clients personalized Web pages.

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