Intuit released "
The guide includes testimonials and advice from Intuit Tax Council members, who themselves have moved toward offering more advisory services, to offer "clear, actionable steps for firms looking to add advisory services, or firms already in the process of switching." The guide is organized around three distinct stages: "defining the vision," "planning the roadmap," and "growing your practice."
“We’re seeing a shift in the tax profession from leading with compliance services to leading with advisory services," said Jorge Olavarrieta, vice president of product management and design at Intuit, in a statement. "The Intuit Tax Council Members created The Path to Advisory to make the journey to advisory services more seamless and help aid tax professionals looking for new ways to have a more significant impact on their clients’ financial well-being.”
Intuit said the guide would help tax professionals in the following areas:
- Elevate their firm and become a trusted advisor for clients;
- Value and price advisory services;
- Easily navigate and build bespoke advisory service plans for a range of clients;
- Understand how to use time saved on compliance work to focus on improving advisory services; and,
- Identify the tools they need to add and grow advisory services.
“For many years, tax preparation has been the bread and butter of most accountants. But as times have changed, so too has the way that taxes are handled by accountants,” said Minal Babaria, Intuit Tax Council member and founder of KB Tax Deviser CPAs, in a statement. “Tax professionals want to provide valuable advice that extends beyond basic tax preparation and get paid for that value rather than time. If you want your business to stand out from the pack, then it's important to focus on providing value-added services that can reap benefits for both tax professionals and clients. Understanding how to better enable success is a year-round process as lives and businesses change rather than a one-time interaction that doesn’t give the whole picture for a client’s needs.”
For more information, head to Intuit's
