The idea that massive amounts of industry and customer data were mainly only utilized by large corporations and organizations may be a thing of the past, according to a new study commissioned by Intuit that found “big data” will be a vital component of small businesses over the next 10 years.
The latest findings in Intuit’s 2020 research series, prepared by Emergent Research, found that over the next 10 years small business owners and consumers will have access to, and the ability to refine, massive volumes of information, and data will be a vital component of all business. As people will be more connected than ever through a global grid and mobile devices, data will shape purchasing and other major decisions for individuals and businesses of all sizes.
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