After spending most of 2006 talking to users and revamping its QuickBooks ProAdvisor Program, Intuit is looking to add another 15,000 accountants and small business consultants to the program over the course of the next year."All of our ideas for the new ProAdvisor program resulted from listening to what our customers wanted and trying to deliver solutions and programs to meet their needs," said ProAdvisor manager Nancy Lee. "We've invested a lot of time and resources, and really feel that we've pretty much been able to incorporate everything accountants were asking for."
Lee said that, of the couple of hundred ProAdvisor users Intuit spoke to (more than 34,000 people belong to the eight-year-old program), three distinct wants arose from customers. Specifically, users wanted:
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