Intuit unveiled a new offering this week aimed at small business owners who still rely on pencil and paper, Excel spreadsheets or shoeboxes to track expenses and keep their business records.

The company's QuickBooks: Simple Start focuses on three business tasks: tracking money coming in, tracking money going out, and maintaining crucial records such as tax receipts, customer data and vendor information.

The software helps users keep accurate records for taxes. Information is filed automatically after completion of tasks like writing checks, paying bills and creating invoices or sales receipts. Users are also able to create summary reports on profit and loss, sales, and expenses.

QuickBooks Simple Start is available in desktop and online versions for $99.95. It will be available in stores such as Best Buy, Circuit City, CompUSA, Office Depot, Staples and Target in early October.

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