Some 30 years ago, Peter Drucker proposed that the purpose of a business (or accounting firm) is to create clients. Today, it's more important to do more than just create clients: We need to create the right types of clients for our practices.To accomplish this, most firms will have to dramatically change their management systems and business model for running the firm.

Today, some firms are starting to take seriously the concepts of mission, vision and core values. And once they have these down so that they actually mean something to the owners and employees, they then begin to align their strategies to their mission. While this would appear to be a logical thing, many firms do not have such an alignment. If they are not aligned, I'm not sure that a firm truly knows where it is going.

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