Do you realize that catalogers book some 40 percent of their annual sales in this critical fourth quarter while gift merchants take in 70 percent?
And, you know it's coming…sooner rather than later. In fact, it started in August when I received the J.C. Penney Christmas catalog. L. L. Bean and Lillian Vernon quickly followed in September. You see, my household gets almost every catalog produced. The postal worker is most upset with us. I don't know if you saw some of the catalogs as yet, but L. L. Bean has a 291-page Christmas edition while J.C. Penney weighs in at 532 pages. We have to put a rather lively bit of cash in the postal worker's holiday envelope.
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