What connects Johnny Damon, the new centerfielder for the New York Yankees, and Thomas Marino, CEO of J .H. Cohn, the No. 1 accounting firm in the Northeast? Actually, it is not what they have in common, but whom they have in common: none other than Joe Torre, long-time manager of the Yankees. He is Damon's manager and the spokesperson for J.H. Cohn in a recently unveiled advertising campaign.
The six-ad series is running in national business and key trade publications. The ads are also on the side of outdoor telephones in upscale residential neighborhoods, and commuter rail lines originating in suburban New York and New Jersey. As a matter of fact, there is one on the side of the pay telephone outside our offices at One State Street Plaza in lower Manhattan.
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