I am still surprised by the number of CPA and IT professionals - from firms both large and small - who are unable to articulate their core values, or the guiding principles of their firm. That is why I wanted to write this article, in the hopes that you would be motivated to define, communicate and then model your firm's values.WHY WOULD YOU?

Your firm's organizational or core values are the beacons of light that your leadership team and staff will follow when making strategic and tactical decisions each day. They're intended to give language to the intrinsically valued behaviors and outcomes in your practice - the things that you believe are desirable and important. Your values signal to others what your organization holds dear, and what you are committed to be known for and uphold.

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