Intuit Inc. has sued H&R Block Inc. for copyright infringement, alleging that Block's television spots echoed Intuit's promotions for its market-leading TurboTax software.Intuit sought a court order to stop the H&R Block ads airing in Oregon and Florida.

"When our competitors inappropriately copy our ads, violating our intellectual property, we will fight to protect it," said Intuit vice president Brad Henske, in a statement. Henske is in charge of the company's consumer tax group.

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