Manalto has raised $1 million in seed capital from a network of investors across the U.S. and Australia to officially launch its cloud-based social ERP software and services.

The company aims to provide businesses with a complete end-to-end, scalable, social media content management offering. The platform comes with a free 120-day trial for large enterprises and franchises along with a free 60-day trial for small to midsized enterprises.

Manalto’s product features a customizable Web-based interface capable to align key enterprise operational, risk and governance frameworks and brand management practices. 

Highlights of Manalto’s social ERP platform include the ability for businesses to customize their social media presence; maintain security, centralized control and brand integrity on Facebook; integrate social media processes into existing sales and marketing practices; and deliver time and cost saving to Facebook management.

“Our main focus is providing the most comprehensive social media tools for businesses, powered by innovative backend technology to fully utilize Facebook’s social marketing capabilities at a manageable price,” said Manalto founder and chief executive Anthony Owen. “With our intensive customization -- unique to specific industries -- we are able to address a wide array of needs and functionalities to enable scalable solutions.”

For more information visit the Manalto site

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