When times are tough, the best advice is not to cut marketing dollars, yet that seems to be one of the first things to go. Maybe it’s because most companies don’t know how to measure the return on investment of laying out all that money upfront. But any organization that is seeing its existing customers spend less money better find more customers if they aren’t going to sink. Web sites are a good place to start, and if companies are less busy than normal, now may be a good time to redo the site and invest in some ways to draw more traffic. Steven Birdwell is a poster boy for smart marketing. But he only changed his site after several years because he was faced with the exact circumstances described above. When interviewing him for a story in this month’s issue of
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Bassim Michael has created Practice Gauge, a cloud-based analytics platform for his fellow accountants to use with their dentistry and veterinary clients.
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Private sector employers cut 33,000 jobs in June, the first decline in over two years, while annual pay grew 4.4% year-over-year, payroll giant ADP reported.
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The Top 25 Firm plans to launch a data warehouse service for smaller organizations this year and has been using AI to develop some of its rollout strategies.
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The Internal Revenue Service's Electronic Tax Administration Advisory Committee delivered its annual recommendations.
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Tariffs and the impact of government debt on the economy remain major concerns, according to a Grant Thornton survey.
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North Carolina Gov. Josh Stein signed into law a bill that adds an additional pathway to CPA licensure, effective Jan. 1, 2026.
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