Recently, over lunch, a CPA and reader of the Practical Accountant, inquired as to what process we use to develop an editorial calendar for the year. He wondered how we can be sure those topics will continue to be germane to our readers when a particular article comes out as much as 16 months later.
In some ways, it is like cooking as certain dishes work extremely well in a particular season. The wintertime seems perfect for a meat dish with a rich gravy and side of potatoes. So that's why a 1040 tax prep preview article in Practical Accountant is so appropriate at the end of the year to warm you up just before the tax season starts.
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