Microsoft announced the upcoming release of their newest customer relationship management module, CRM 3.0, at the Microsoft Tech·Ed 2005 Europe conference in Amsterdam this week, and plans on making a U.S. announcement at the Microsoft Worldwide Partner Conference in Minneapolis later this month.
"There are three legs in the CRM stool -- marketing, sales and service," said Brad Wilson, general manager of Microsoft CRM. "This one is the marketing leg - we've always had sales and service modules. There has been a ton of effort in this release for a great user experience in Outlook with 50 percent less clicks to get things done."
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