NetSuite announced the acquisition of London-based ecommerce provider Venda.

The acquisition of the cloud-based digital commerce solutions provider, made for an undisclosed amount, builds NetSuite’s Suite Commerce globally while supporting the software suite provider’s business expansion in the European market.

Venda’s Convergent Commerce Platform enables retailers and brands to deliver a unified experience for customers across online, mobile, social and in-store. Brands the platform currently serves includes Tesco F&F Clothing,, Laura Ashley, Little Tikes, TK Maxx and Arsenal Football Club.

Together, NetSuite and Venda will provide businesses the capabilities to deliver an omnichannel experience to consumers and businesses.

"Venda pioneered the concept of bringing commerce to the cloud and their expertise in supporting the needs of companies throughout Europe is a perfect match for NetSuite as our customers begin to adopt our SuiteCommerce omnichannel platform around the globe,” stated NetSuite CEO Zach Nelson. “By combining Venda’s deep customer insight and years of experience delivering a real-time, scalable commerce platform with NetSuite’s cloud leadership, we can bring new capabilities to B2B and B2C companies of all sizes and transform how they run their businesses.”

Venda’s B2B and B2C solutions are multi-lingual and multi-currency capable and offer flexibility and scalability. Venda has offices in New York, London and Bangkok, and a customer install base focusing on the retail vertical.

"Venda has incredible technology, employees and customers,” stated Venda CEO Eric Abensur. “Combining those attributes with NetSuite’s scale and leadership in cloud ERP and CRM technology, we are well positioned to meet the needs of our customers and execute on our vision of global commerce.”

The acquisition expands NetSuite’s investment in enabling companies to re-platform core operational business systems in the cloud and to transform B2B and B2C commerce in support of omnichannel.

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