NetSuite Inc. has acquired order management product provider OrderMotion Inc., which will effectively add the company’s cloud-based direct-to-consumer order management capabilities to NetSuite’s existing order management system.
OrderMotion’s offerings are used in conjunction with front-end tools such as Demandware and Magento by e-commerce and omni-channel retailers.
As companies are increasingly looking to meet cross-channel shoppers’ demands for services like shop online and pick-up in store and the fulfillment of Web orders directly from retail stores, order management is becoming a critical differentiator, according to NetSuite’s general manager of commerce products Andy Lloyd.
“Sophisticated order management is paramount to the omni-channel commerce experience. With the addition of OrderMotion, NetSuite further solidifies its position as the leading provider of cloud-based order management solutions,” said Lloyd. “With NetSuite and OrderMotion, organizations have access to the complete order management capabilities they just can't get anywhere else.”
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