NetSuite has officially signed on seven new reseller partners from the U.S., Canada, and Australia and announced a new program whereby its partners can – through specified training – achieve product certification.

The joint partner-related announcements were made during the final day of SuiteWorld 2013, NetSuite’s partner and user conference being held in San Jose, Calif.

Some of the announced partners had signed on sooner or were part of an acquisition, while others were more recent and had historically represented products from Microsoft Dynamics, Sage, and Oracle. These include BAASS Business Solutions; ADSS Global; Altico Advisors; Eide Bailly; Project Partners; MorganFranklin Consulting; and Evisage Business Solutions.

BAASS and ADSS Global are among the largest Sage North America partners. Toronto-based BAASS had represented a full line of Sage products, but had been expanding through acquisition – most recently becoming a NetSuite partner through its purchase of Sage and NetSuite reseller Axis Global Partners.  ADSS, meanwhile, has represented Sage 100 and 300 ERP, as well as the now non-Sage, soon to be renamed 100 Fund Accounting product. Altico, also on the VAR 100 list, is an award-winning Dynamics GP and CRM partner while Project Partners has been with Oracle until expanding recently.

Eide Bailly joins the NetSuite ranks as it plans to have its technology consulting division, which runs out of Ogden, Utah thanks to last year’s acquisition of Schmitt, Griffiths, Smith & Co. That firm’s technology division, SGS Technology Group had been a VAR 100 firm representing Sage 100 and 500 ERP, as well as SAP ByDesign.

“We’ve always had a different mix of the kinds of partners, we don’t have a traditional reseller model and that’s attractive to many of our partners,” said NetSuite channel vice president Craig West. “Yes we’re getting top VARs but we’re also getting those that aren’t in their previous channels, but want to be the big kid on the block with our solution. Selling cloud versus on premises systems used to be a differentiator, to a degree it is, but now it’s more about identifying the ideal clients and partners are coming to us with those.”

West also said that the company is investing more in its partner program, adding staff, enablement, and marketing and support on a regional and global level.

He also noted that partners had been asking for a certification program, and today it was announced that they will have one.

NetSuite’s chief customer officer Tim Dilley said that NetSuite will roll out the certification program in October 2013, which will involve multi-tiered training for NetSuite product certification. Interested partners can visit the certification site for more details.

In related news, NetSuite also handed out partner awards with McGladrey earning Worldwide Partner of the Year. The firm signed on as a partner two years ago and has seen its NetSuite business grow "by over 400 percent" according principal of the firm's technology practice Steve Ems. This was driven, in part, by last year's purchase of top NetSuite partner Forward Hindsight.


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