NEW PRODUCTS: BOOKS

Better than the Census

What Really Makes CPA Firms Profitable

Rosenberg & Associates; $95

Marc Rosenberg gathers so much valuable information and data from so many CPA firms that he's sort of like the profession's Census Bureau. So when he puts out a monograph with a title like What Really Makes CPA Firms Profitable that promises all sorts of best practices and valuable lessons for improving your firm, you can be sure he'll deliver the goods - and without all those annoying controversies over sampling and racial nomenclature.

Past performance

Wealth Management in the New Economy: Investor Strategies for Growing, Protecting and Transferring Wealth

John Wiley & Sons; $45

Past performance may be no guarantee of future results, but in the case of veteran financial advisor and CPA Norm Mindel, it certainly adds up to wisdom. In his Wealth Management in the New Economy, Mindel expounds a model of wealth management that goes beyond just chasing returns, while pointing up the flaws and myths inherent in many popular strategies. It's worthwhile advice for planners and their clients.

When invisibility fails

Indispensable by Monday: Learn the Profit-Producing Behaviors that Will Help Your Company and Yourself

John Wiley & Sons; $24.95

While we here at New Products subscribe to the Soviet apparatchik's longevity strategy of keeping our heads down and hoping to remain invisible during purges, we'll admit that the argument of Indispensable by Monday - improving a company's profits is the only way for an employee to become truly indispensable - is seductive, particularly since it gives employers and employees at all levels plenty of strategies and behaviors for finding substantial profits, savings and process improvements in all kinds of unlikely places.

Building trust(s)

Preparing an Accurate Form 1041

Lorman Education Services; $175.20 (with WebCPA discount code S6094425)

If you want to be trusted to handle your clients' trusts, knowing the ins and outs of preparing a 1041 on taxable income from trusts and estates is critical. This CD and reference manual shows you how.