New York-based public relations firm Burson-Marsteller released its 2005 reputation survey of, and found Bill Gates, Microsoft's chairman and chief software architect, to be the world's most admired business leader.

The 2005 CEO Capital study was conducted online in 65 countries between May and July 2005 and asked participants chosen from a cross-section of 19 industries to name who they thought of as a respected business leader. Nearly 700 "business influentials" -- chief executives, senior executives, financial analysts, business media and government officials -- completed the survey, with roughly one-third of respondents coming from North America (26 percent), Europe (32 percent) and Asia-Pacific (32 percent), and one-tenth from Latin America (10 percent).

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