CountUp, an on-demand CPA marketplace that provides cloud practice management tools, announced the launch of its online marketplace Wednesday.

CountUp matches businesses with CPAs via its network of vetted accountants and gives these accountants the tools to post proposals and receive relevant job requests.

The freelance marketplace facilitates communication between accountants and clients, as well as the exchange of supporting documents and files. On CountUp, accountants can also process payments, e-sign legal documents and schedule virtual meetings.

Participating accountants on CountUp have had their credentials verified and their pricing structure “given considerable attention,” according to the company. CountUp offers standard accounting services including bookkeeping, payroll and tax, along with the value-added services of advisory, financial planning, analysis and business evaluation. These services are associated with a unique job request so clients can find them by filling in questions and key details.

 “There is a reason why so many CPAs simply continue working for established firms,” stated CountUp founder and CEO Nodar Janashia. “It's difficult to take advantage of the current online tools available to build and maintain your own, independent accounting practice. CountUp will liberate you from busy administration work and give you everything you need to know about a client’s business in an instant.”

Holding a bachelor’s degree in applied accounting and finance from Fordham University, Nodar’s past roles include associate at accounting firm BDO USA and financial advisor with AXA Advisors.

“Smart accountants need to start thinking about how to adopt technology that enables them to be financial advisors in real-time,” Nodar stated. “Any practice looking to thrive must have the right processes in place to work smarter, faster and from any location.”

CountUp is offering $99 founding status memberships to a limited number of CPAs who join now. More information is available here

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