Pitney Bowes, technology provider of ecommerce products and solutions, introduced EngageOne Video, an interactive customer engagement solution that customizes the video delivery experience.

With the solution, video communication can be designed specifically for each viewer, giving companies new ways to interact with customers and sales and marketing staffs. Examples of EngageOne usage include: telecommunications companies explaining data and usage charges on billing statements, educational tutorials for insurance policies, and financial service providers communicating investment options.

Since EngageOne Video’s introduction, Pitney Bowes reports clients in those industries tracking increased understanding of their companies’ services from their customers. Pitney Bowes currently has more than 200 EngageOne Video customers in the pipeline.

The EngageOne Video experience is interactive, with viewers able to self-select actions and topics based on their needs and access the videos from multiple devices. The videos are professionally scripted and presented, and can be delivered on-premise or via the cloud.

“Customers are more powerful today than ever before, and their experiences matter more to a business’ success than any other strategic imperative,” stated Greg Van den Heuvel, senior vice president of customer engagement solutions at Pitney Bowes. “Customer communication today is powered by interactions in the physical and digital world. EngageOne Video serves the need for organizations to engage and interact with their customers at the intersection of those two worlds.”

EngageOne Video was created to improve customer satisfaction and retention rates while lowering call center volumes. The solution includes dashboards of video performance and insights into common inquiries to help further tailor the customer experience.

More details about EngageOne Video are available here and a demo of the solution can be viewed here.

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