Poll: CFOs are still optimistic

Despite a challenging business environment, chief financial officers' optimism about the economy and their own companies' financial prospects remains high, according to a recent poll.

In spite of high oil prices, increases in health care costs and added expenses to protect their companies from a possible terrorist attack, CFOs' economic optimism averaged 71.98 out of 100, just off last quarter's record high of 73.55, according to the September CFO Outlook Survey, conducted by Financial Executives International and Baruch College's Zicklin School of Business. Optimism about company prospects was also virtually unchanged at a near record high of 76.06.

"Overall, CFOs see the economy as staying the course," said Burton Rothberg, assistant professor of accounting at Baruch College. "They're also expecting modest increases in employee count and salaries, with a spike in prices planned over the next year that exceeds today's inflation rate."

Almost 60 percent of surveyed private companies plan to comply with at least some aspects of the Sarbanes-Oxley Act. Among those who are complying at least in part with SOX, 61 percent said that "it's a better way to run a business," while 52 percent said that "they anticipate it will apply eventually to private companies." Some 35 percent said "stakeholders should be treated like public investors." Of the private companies that might consider going public, 54 percent said that SOX won't deter them, while 20 percent said they won't go public because of the requirements.

Despite expectations to the contrary, Sarbanes-Oxley isn't creating widespread problems with earnings announcements, according to the poll results. Sixty-nine percent of public company CFOs surveyed said that the timing of their company's year-end earnings release won't be affected by SOX, and 59 percent said that their book-closing process isn't taking longer.

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