If you've ever found yourself in this dreaded scenario, you're not alone: As you're wrapping up a meeting with a long-term client, she asks how your firm is doing in the race for a project being sponsored by another executive. You're stunned because you know the other executive, but you didn't know about the project. Your firm is well qualified to do the work, but now you have to scramble.

You can avoid that fate if you know how to balance the demands of client service with the need to market your firm from the inside. Here are five tips to help you strike that balance.

Register or login for access to this item and much more

All Accounting Today content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access