MARKETING & SALES ROLES WHITE PAPER RELEASED

A new white paper explaining marketing and sales roles in accounting firms has been released by the Association for Accounting Marketing and consulting firm ConvergenceCoaching. "Marketing and Sales Roles in Accounting" intends to answer the question, "What marketing and sales roles do we need and when?" and provide guidance regarding the various marketing and sales roles a firm may have, how these roles may be measured and the timing considered when adding these positions within a firm. AAM plans to expand the scope of the white paper in the future by including compensation considerations from an upcoming survey.

Download the white paper for free at www.accountingmarketing.org.

 

NEW BIZ DEV PROGRAM AIMED AT NEW PARTNERS

Upstream Academy is launching a new business development program specifically targeted at new partners and senior managers. Spearheaded by Sam Allred and Graham Wilson, the Academy for Business Development will be an 18-month program that will allow each participant to create a personal business development plan; offer multiple levels of accountability to ensure participants stay on track; provide three one-day, face-to-face, interactive workshops; host monthly conference call presentations by Allred and Wilson; and give mentoring and reinforcement by "guides" from within the firm. For more, contact Upstream Academy at (406) 495-1850.

 

MONEY WOULD BE GOOD

Cash is still king, apparently, when it comes to recognizing your team's hard work. In a recent Accountemps survey, 46 percent of CFOs said that bonuses were the most effective way of telling their people they've done a good job. Time off came in second at 21 percent. "For those employees who have taken on added responsibilities as a result of staff cutbacks, offering some form of cash recognition can go a long way in demonstrating these extra efforts are valued," said Accountemps chair Max Messmer.

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