by Charles Hylan with Marijean Jaggers More than 25 years have passed since accounting industry restrictions against certain practice development activities were lifted — and yet the results of the latest Managing an Accounting Practice Survey cited marketing, sales and overall practice development issues as the greatest concerns among public accountants today.
Why is it that the accounting profession continues to fall short of the target when it comes to “professionalizing” the practice development function? Isn’t it time we knock marketing and practice development off that list?
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