In my job, I see many firms' newsletters and firm's Web sites. There are some very good ones. The best ones show a continued effort to make them attractive and easy to read. The information is usually presented so the user can quickly get to what interests them. I particularly like those firms that list useful links in their newsletters or on their sites, and briefly describe why the sites are useful.

Insureuonline.org is one of those useful sites that may be listed. It was just launched by the National Association of Insurance Commissioners. The site contains an extensive discussion of insurance needs at four life stages -- young singles, young families, established families, and empty nesters. It also details the possible premium discounts that apply to the various types of insurances -- many that clients probably don't know about and could take advantage of.

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