I am not talking about a highway map. Instead, I am talking about the "National MAP Survey of CPA Firm Statistics." Marc Rosenberg, the president of Chicago-area The Rosenberg Associates (www.rosenbergassoc.com), compiled the survey. In its sixth year, the survey, which is based upon responses from 218 firms, provides a wealth of information, including a breakdown of the responses by firms with annual net fees over and under $2 million, as well as for sole practitioners.
But what I find most interesting aren't the raw numbers, but rather Marc's comments on what he thinks some of the compiled statistics mean. Benchmark figures can be best used as a springboard to an evaluative process, for which Marc is an eminently qualified contributor.
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