Pizza parties, betting pools on the TV show Survivor and a team-building "camp" for new hires are images that do not come immediately to mind when pondering accounting firms. However, these are all tactics that CPA firms are currently using to lure in new accounting graduates and keep the employees already on staff smiling."We do crazy things. We just had a big St. Patrick's Day party, we had a Thanksgiving party, and one for Christmas. After the busy season is over, we all go bowling together," revealed Andrew Armanino Jr., managing partner at regional CPA firm Armanino McKenna LLP, based in San Ramon, Calif. "Our whole focus is people. Our clients will get great service if our staff is happy. You have to start with the core."

As enrollment in accounting programs at universities across America continues to climb, firms are looking to implement creative recruiting strategies.

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