Talent shortages, global business skills and Generation Y attitudes are just some of the challenges facing the accounting profession in the years ahead, according to a new report.

As competition for skilled professionals grows, the report, from the Robert Half International Financial Leadership Council, recommends new recruiting strategies, including enhancing the image of the accounting, finance and auditing professions in the media and on college campuses, and raising referral bonuses. The report also notes the challenge of adapting to the attitudes of Generation Y entry-level workers.

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