As part of its new brand visibility campaign, RSM McGladrey announced partnership agreements with PGA Tour players Chris DiMarco and Zach Johnson, and LPGA player Natalie Gulbis.
The player relationships, coupled with the launch of the PGA RSM McGladrey Team Championship and a comprehensive national advertising campaign, are the latest examples of RSM McGladrey's efforts to raise the company's brand visibility.
"Our new grassroots tournament and player partnerships are critical -- and exciting --steps toward reinforcing our position as the firm for companies on the move," said firm president Steve Tait, in a statement . "We believe that these established and up-and-coming golfers all demonstrate the values of integrity, excellence and passion -- three qualities that characterize RSM McGladrey's approach to serving clients."
As part of the player partnerships, DiMarco, Johnson and Gulbis will wear the RSM McGladrey logo on their outerwear during all PGA/LPGA tournaments and events. The professionals will also support and participate in RSM McGladrey sponsored events and initiatives throughout the year and be featured in marketing materials.The firm also announced that it will sponsor the PGA RSM McGladrey Team Championship, a nationwide best-ball amateur championship teeing off in 2007. The grassroots golf tournament -- following the tradition of the former Buick Scramble -- will be managed by the PGA of America and will feature a series of local and 41 PGA Section Championships and a National Championship field of 41 four-person teams. Competition is open to men and women players of all ages and playing abilities.
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