Sage Brings Nonprofit CRM Product to Resellers

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Sage North America has begun accepting applications for its authorized referral partner program and authorized reseller and certified implementation partner program for Sage Millennium, the company’s Web-based, constituent relationship management software for large nonprofit organizations.

Sage Millennium was previously only available for purchase directly, but increased demand from the nonprofit sector, as well as the reseller channel, prompted the recent move.

“The nonprofit industry is increasingly demanding additional choices when it comes to constituent management technology,” said Sage senior vice president and general manager for nonprofit solutions Krista Endsley. “Sage is a channel-focused company, and Sage Millennium is a strategic product for the nonprofit solutions business unit. Leveraging the channel in order to expand distribution for Sage Millennium is a key component of our growth strategy.”

Sage currently has seven business partners that have expressed interest in its initial five regional openings. Those partners are reviewing the product details, and their capacity to expand into this offering, according to Endsley.

“We need to make sure we have the right partners with the capacity to add a product line like Millennium to their portfolio,” she said. “So, the evaluation process is mutual among both Sage and potential business partners.”

The authorized referral partner program is designed to give interested business partners the ability to develop Sage Millennium prospects and receive a referral fee on license revenue. The authorized reseller and certified implementation partner program is for business partners wishing to take responsibility for the entire sales and implementation process.

Released last November, Sage Millennium 7.8 has a Web-based interface and can be set up as an Internet or intranet application. The software helps nonprofit organizations, such as higher education institutions, foundations, and health care providers, analyze and manage high-end prospecting, relationship tracking, campaigns, major gifts, and donor development. The product also provides custom reporting capabilities.

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