Global business software provider The Sage Group plc has launched Sage CRM Solutions, a new customer relationship management applications division.The three Sage CRM applications - ACT! by Sage for entry-level, small businesses; Sage CRM and its online counterpart Sage CRM.com, for mid-level companies; and Sage SalesLogix for the higher-end mid-market businesses - will now be all grouped together in this one division rather than run as three separate entities.
"Taking leadership of the organization, Sage has traditionally been organized around regions, each division residing in a region. Our CRM solutions were always unique, with global and above-region reach," said Anthony Wooten, vice president of product development for Sage Software Mid-Market CRM Solutions. "But things were not aligned, so reporting was done at the product level. Now we have a common brand and rationalized road maps that are aligned, as opposed to the products running off in their different directions."
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