Sage North America launched Fundamentals of High-Performing Firms from the Sage Accountants Network(SAN), a business acumen program for accounting professionals.

The curriculum was unveiled today during the 2013 Accounting Technology New York Show. Sage’s vice president of partner programs and channel sales, Jennifer Warawa, plans to lead a session at the show on the Fundamentals of High-Performing Firms, presenting research, insights, and tips on what high-performing firms do differently that make them successful and how attendees can take best practices back to their own firms.

As part of the High-Performing Firms effort, SAN members can select their greatest business challenge and then select one of two 12-month curricula that teach key skills to address specific topics in a practical, implementable way. Topics will include everything from how to stand out from the competition to how to build a stronger online presence. Each track includes educational materials consisting of white papers, self-assessment tools, case studies, and exercises.

In a 2012 survey of SAN members, 26 percent of accounting professionals identified time management as their biggest business challenge, followed by getting new clients at 33 percent.

“After working the accounting conference circuit and meeting with accounting professionals year after year, we began to see a pattern. Gathering the information to address business pain points left accountants feeling empowered, but building the tactical, day-to-day strategies to implement new skills became a hurdle,” said Warawa, “We worked with other thought leaders in the accounting profession to develop the Fundamentals of High-Performing Firms program with that hurdle in mind, and we are looking forward to helping accounting professionals improve their practices, ultimately helping them work more closely with their clients.”

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