Everyone is looking for community. And nobody knows quite what it is. From software vendors to traditional print publishers, the talk is about building community to produce an environment that binds customers and users to the vendor and the vendor’s products more tightly. Who has the most powerful glue?

Microsoft, by virtue of being Microsoft, has a chance to create community platforms within its user bases by enabling its customers to link together from within its products—in this case involving the mid-market Dynamics accounting software.

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