[IMGCAP(1)]As CPA firms continue to differentiate themselves, many are turning to strategic consulting services as a way to offer a unique proposition to the business owner.

“Strategic” implies a highly valued service that the business owner will find important to the future of his or her company or family. The service might be industry specific or tailored to a unique but common aspect among of a group of clients. Sometimes those consulting services are a low margin lead-in to the firm’s more traditional accounting or tax services; other times the offering is a high-margin, stand-alone opportunity.

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