Serenic Launches Fundraising Software for Nonprofits

Serenic Corp., a provider of financial and nonprofit software, recently unveiled Serenic DonorVision -- a new fundraising tool.The new application is designed to streamline fundraising efforts by nonprofit groups, integrating a variety of functions with Serenic's Navigator programs. DonorVision allows users to manage gifts and gift-matching information; manage pledges; track affiliations and relationships; manage mailing groups; and organize ongoing communications with donors.The software can be integrated with both Microsoft Outlook and Microsoft Word, making it easier for groups to analyze the success of their fundraising campaigns. Serenic DonorVision can be used as stand-alone software or be integrated with the financial ledger capabilities of the Navigator suite.Aimed at midsized and large nonprofit organizations and government agencies, the cost of DonorVision will typically range from $15,000 to $50,000, depending on the number of users, according to the company."Fundraising is the lifeblood of most not-for-profit organizations," said Serenic president and chief executive Jay Malik, in a statement. "Because we are a leading technology solutions vendor for the NFP community, it was essential that we develop a tool that eases the fundraising burden for our clients."