[IMGCAP(1)]Seven in 10 business owners in the United States expect to exit their company in the next 10 years, according to research from SellabilityScore.com. When we asked business owners who they would turn to for advice on selling, 64 percent said they would seek the advice of their accountant, thus ranking the CPA as the most trusted professional among all of the advisor categories we measured.

To better understand the size of the succession-planning opportunity for accountants, consider an analogy. Imagine a homeowner who has a leaky faucet in the spare bathroom. It doesn’t leak a lot; and since it is out of the way, the homeowner has ignored it for years. Then when he decides to sell the house, he suddenly calls in the plumber to fix the faucet.

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