Small business owners favor talking with financial advisors who are the same gender as them, with male business owners showing a stronger bias than female owners, according to a new study.
The study, by financial services-oriented education provider The American College, found that approximately 61 percent of women who are small business owners prefer to speak to a financial advisor who is a woman, while only 24 percent of men favor speaking to female financial advisors. Meanwhile, 75 percent of men prefer to speak to male financial advisors while only 40 percent of women exhibit the same preference.
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