Accounting firm Somerset CPAs has launched a blog to help its team members, clients, referral partners and community stay in touch.

The Indianapolis-based firm's blog, Somerset Business Success Strategies, aims to help the firm compete in today's business culture.

"We are living in a world where the goal has shifted from simply creating a customer or client base into creating a full-blown community or tribe," said Howard M. Cox, director of business consulting at the firm.

The blog is planned as an online journal to focus on skills and tools that every business owner and manager need in order to write their own "playbook for creating happiness and building business value."

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