Phoenix (March 8, 2004) -- Electronic communication, both good and bad, will hit the profession this year, according to Roman H. Kepczyk of InfoTech Partners.
In his e-newsletter, ExSTRM Alert, Kepczyk says spam will get much worse before it gets better. The passing of legislation to improve the mushrooming problem of junk e-mail will actually have the opposite effect for the rest of 2004, he believes, adding that firms will have to increase spending for both internally and externally managed applications to prevent spam, deal with the soft costs involved with deleting spam off networks to prevent inadvertent back-up, and make sure that all policies and e-mail are in compliance with the legislation for the firm’s marketing efforts.
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