1. What are the main forces shaping the firm of the future?

Cloud technology (software delivered via the Web) is exerting overwhelming influence on CPA firms, specifically in the areas of practice management and client services. By design, the Web enables a highly collaborative relationship between a CPA and a client. At the same time it empowers firms to deliver more (services) with less (overhead). These are two primary drivers of client loyalty and client retention.

In the end, the Web will cause clients to have increasingly higher expectations. Firms who fail to respond will be at a significant disadvantage. Firms who embrace technology will prosper and in the end have clients who place greater value on the relationship with their CPA.


2. What are you doing to help them prepare?

CPA2Biz has developed a platform of best-of-breed cloud solutions to make the management of an accounting practice more efficient, at the same time transforming how services are delivered out to firm clients. However, CPA2Biz appreciates the learning curve that precedes the broad adoption of technology.

As a result, we are launching a new Practice Development Center to aid firms in their transition. The Practice Development Center will include a Webinar Series developed around Practice Development issues, a Firm Training Program and a Firm Consulting Program-all focused on helping firms position themselves for success in the future.

CPA2Biz is a leading national provider of Web-based solutions to CPAs and a subsidiary of the American Institute of Certified Public Accountants (AICPA). The company provides marketing and technology services to the AICPA for its wide array of products and services. CPA2Biz also develops and manages client-focused business solutions programs (e.g. payroll, bill management) that enable CPAs to build stronger relationships with their business clients or employers.

For more information, visit www.cpa2biz.com.

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