Boston (June 30, 2004) -- Intuit's QuickBooks and Quicken products dominate the small and midsized business accounting application market, with Microsoft and Sage, known as Best Software in the U.S., ranking second and third respectively in market share, according to a report by the Yankee Group.


With QuickBooks and Quicken, Intuit commands 52 percent of the 2-to-19 employee business market; 16 percent of midsized businesses (100 to 499 employees) use QuickBooks or Quicken, the Yankee Group reported.


According to the Yankee Group Small & Medium Business Applications and Web Survey, more than 11 percent of SMBs run their accounting on Microsoft Excel. Microsoft Business Solutions commands only 9 to 12 percent of the 20-to-500 employee business market. Sage/Best is the market leader in the medium (100 to 500 employees) business market.


While it's saturated, Yankee said the SMB accounting application market is fragmented, particularly in the larger SMB market.


“With more affordable application choices, SMBs now have many more vendors to choose from,” says Helen Chan, Yankee Group small and medium business strategies senior analyst. “Companies integrate, upgrade and replace their applications to enable employees to be more productive, and to migrate to feature-rich applications that meet their needs. Buying with these needs in mind, SMBs increasingly will evaluate options from Microsoft, NetSuite and even SAP, which puts considerable competitive pressure on SMB leaders Intuit and Best Software/Sage.”


-- WebCPA staff

Register or login for access to this item and much more

All Accounting Today content is archived after seven days.

Community members receive:
  • All recent and archived articles
  • Conference offers and updates
  • A full menu of enewsletter options
  • Web seminars, white papers, ebooks

Don't have an account? Register for Free Unlimited Access