Accountants are a little new to marketing, while publishing has much more experience. But we both have learned the same basic lesson. The most effective marketing is that which is very targeted. Rather than using a shotgun approach, you only go after those individuals and businesses that really need the service or product that you offer.

Besides generally being much cheaper, you get much better results. The difficulty is in identifying exactly whom you should target. Some states give help in identifying certain areas regarding tax services.

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