SMALL, MIDSIZED BUSINESSES TO FUEL ENTERPRISE MARKET: Small and midsized businesses of 100 to 500 employees will be a driving force in the growth of the enterprise software market in North America over the next two years, reports technology industry analysts Jupiter Media Metrix.
While this may spell opportunity for consultants and software vendors who serve the SMB market, Jupiter analysts advise enterprise software companies - which have historically focused on larger global businesses - to "re-think their marketing initiatives to accommodate the purchasing behavior" of smaller end users.
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