* QUICKBOOKS LOWERS PRICING, READIES FOR SBA: As Intuit's QuickBooks girds for its largest competitive challenge to date - Microsoft's Small Business Accounting - it has lowered the prices for its QuickBooks Premier and QuickBooks Pro accounting software applications by $100.QuickBooks Premier will now be priced at $399.95 and QuickBooks Pro at $199.95. Simple Start will remain at $99.95.

QuickBooks representative Charles Var said that the new pricing is relatively the same as last year, considering that QuickBooks is no longer offering rebates on the above-mentioned products. Var stated that customer feedback showed that rebates were regarded as confusing and undesirable, whereas the lower prices were viewed more favorably.

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