Today, most firms realize the importance of marketing and are more than willing to invest in various activities to drive growth. In accounting, this anxious desire to jump in and "do something" often leads to opportunistic growth, in directions unintended by firm leadership.In this article, we'll focus on the key elements of marketing that will drive your firm's strategic growth and profitability. These are commonly referred to as the Five Ps of Marketing, and are listed below in my suggested priority order.
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