You may be surprised to uncover a health tip in an article about revenue growth, but that's exactly what I've got for you. It's guaranteed to minimize stress, and it has nothing to do with food or exercise. It's "the research call," an information-gathering strategy that does not require you to engage in the traditional approach to active rainmaking.It is the first stage in a successful rainmaking process. If properly conducted, it leads to lead generation which, in turn, will lead to opportunity development. And if opportunities are well-mined, the result will be an increase in lasting and productive client relationships.
The research call differs markedly from traditional business generation, in which the emphasis is, "Get out there and do great work."
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