In my work, I visit Web sites of CPA firms on a regular basis. In many cases, it is my initial impression of the firm. What I tend to do is click on the various sections of the Web site to find out more about the firm. I expect my actions are no different from those of others such as potential clients and possible referral partners who are trying to learn more about an accounting firm.
Let me tell you about a recent experience that I had visiting a six-partner firm's Web site. The first section listed was the news section where the standard mileage rate was the only listing. It wasn't the current one even though the IRS had released the 2005 rates about six months ago. I then went to the parking location section and found almost 400 words on entering the parking garages as well as the following on finding the firm's office:
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