The phrase sounds a bit Californian--QuickBooks flavors--but the concept has the ring of something that the market is ready for verticalization in the most widely used accounting software package.
While there has been a lot of comment about Intuit’s efforts in the mid-market, whether it is going anywhere or not, it looks like the move to verticalize QuickBooks flavors is going somewhere very rapidly. According to the company’s data sheet for its year ended July 31, the company sold 54,000 copies of its higher-end products, defined as QuickBooks Premier and the mid-market entry, QuickBooks Enterprise Solution That category isn’t split so we don’t know how well Intuit is doing in selling QES to the 240,000 mid-market customers that are using regular QuickBooks.
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